The Definitive Guide: Using Guest Blogging as a Link Building Strategy

Have you ever wondered that why would someone put in so much effort and time to create a content for someone else’s website? Well, to answer that question, let us get familiarised with the concept of Guest Posting. We are a beaver clan of content creators, editors, translators, and strategists offering content creation, strategy, and management services to SMEs. Compared to self-service platforms, all our work is produced in-house with the leanest processes.

Make sure your anchor text isn’t spammy or promotional. Although clients may want you to place a specific anchor text; unfortunately, it’s often worded like a commercial. You can ask the editor to give you some leeway ahead of your due date and take a couple of extra days to deliver top-notch content. Follow through on the value and impact that you promised in your pitch. When you have your first draft ready (even it’s ahead of the deadline), send it over to get feedback. Sticking to deadlines goes a long way in establishing trust in your abilities.

Essentially, you’re climbing the ranks through word of mouth, instead of by search engine algorithms. In particular, this guide will cover link building through Guest Blogging – a popular link building technique, which we’ll cover in detail later. Every niche has a few multi-authored publications that publish content from multiple authors. These sites are usually large and have a lot of authority. If you can become a regular contributor to one of those websites, or even get to publish a guest post there, you can get some excellent links back to your website. Postaga is a link-building outreach tool that helps your content get more links and shares with AI-assisted, automated outreach campaigns.


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Interested in learning how to craft and pitch the perfect survey? Learn straight from our team with our content marketing course, SiegeLearn. These types of posts tend to be longer, overviewing everything you need to know about a topic. For example, Zola’s post on how to plan a wedding is a great addition to a resource page for wedding planners. In the outreach email, mention what your post covers and include only a sneak peek of the infographic to prompt the prospect to click on it. Make sure to highlight the most important findings from your original post, but don’t duplicate copy word for word — Google frowns upon that.

So the simplest way to find them is using Google Search. Just type in your niche or industry followed by “guest blog,” “write for us,” “become a contributor,” and so on. Find websites that will link to you by using a link building scorecard. With city studies, you’re able to target specific regions with topical information.

Even better if you’re already a frequent reader of the site. And of course, this will make writing your content so much easier. Not having to spend hours researching or double-checking your notes means the words will just flow with ease. Just like we used from our SEO lesson, tools like Google Trends can help you find what topics will continue to hold interest over time.

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